Aftercare: texts and emails, all year
Still with families
at the first holidaysStill there at the holidays
MemorialBooked's funeral home aftercare program sends each family you serve a year of texts and emails in your director's name. First comes a check-in the week after the service, then a message before the first holidays, one on the birthday and one on the anniversary. Our team writes them with you, and replies reach your director.Our funeral home aftercare program sends each family a year of texts and emails in your director's name: after the service, at the holidays, on the birthday and anniversary.
- Nothing is sent until you approve the words
- Replies reach your director
Live in two weeksfrom our first conversation
- Each family you serve
- Your director's name on each one
- Twelve months long
- Anniversary dates
- Replies come to you
- Opt out anytime
Every owner means to stay in touch after the service. Then the next call comes, and the one after it, and the list on the desk goes cold. Here, each message leaves on its date and every reply comes back to your director.
Good intentions, no schedule
Every date on schedule
A text from a name they know.
Calls you meant to make
- 1Names on paper. This spring's families sit on a legal pad beside the office phone, waiting for a quiet afternoon.
- 2The holidays come fast. December brings four services in one week, and the calls never get made.
- 3Dates nobody tracked. The anniversary passes, and nothing goes out from the home.
- 4The next need. When that family needs a funeral home again, they start on Google.
Each family hears from you
- A check-in one week after the service. A short text, signed by the director who sat with them.
- A message ahead of the first holiday season. Sent early, before the first family gathering without them.
- On the birthday. A short note that uses their name.
- A check-in at the six-month mark. Asking how they are, with your number to reply to.
- A message on the first anniversary. Remembering the day with the family, in your director's words.
- Emails for the longer letters. Grief reading and a note from the owner.
- Replies reach you. When a family writes back, the text lands in your inbox and your director answers from their own phone.
A message from their director
- From your number. Each text comes from the home's own office line, never a short code.
- Signed by a person. Each message ends with a real name: the director who served them.
- They can stop with one reply. Texting STOP ends the texts, and each email ends with a link to unsubscribe.
Behind the messages
Written with you, sent all year
Our team builds the schedule with you. Your staff see who got which message, and who wrote back.
When a case closes, the family joins the aftercare schedule. You see every message they will get and the date it leaves. Change a word, pause a family or skip a date from the same screen.
A family's reply lands in Conversations with their case beside it. The director who served them sees what was already sent, reads the reply and answers by text from the home's number, on their own phone.
Send us the families you served over the past year. We add each one where they are in their year, so a family from last spring still hears from you before the holidays.
Through the year
Messages that arrive on the hard days
Week one
The week after the service ends
The relatives fly home, the casseroles stop, and the house goes quiet. That is when the first text arrives, from the director the family already knows. The dates come from the arrangement your staff typed once: the service day, the birthday, the date of death. Nobody enters them again.
- Whenseven days after the service, by text.
- Datestaken from the arrangement, so nobody types them twice.
Holidays
A message before the first holidays
The first Thanksgiving and the first December are the ones families brace for. A message from your home arrives a week ahead, saying you are thinking of them. A family you served in March gets it, and so does one from October. Each is timed from the date of death.
- Whenthe week before Thanksgiving, and again in early December.
- Whoeach family your home served this past year.
Months later
A spouse asks about planning their own
Aftercare messages never sell. Months after a service, a spouse may write back to ask about their own plans. The director who served them answers in person, at the family's pace, with no sales texts. Our pre-need ads go to people planning ahead, never to families in their first year.
- Nevera sales pitch inside an aftercare message.
- Thena personal answer from the director who served them, and nothing automatic.
Remembered
The birthday and the anniversary
On the birthday of the person who died, the family gets a short text. Another follows on the first anniversary. Both use their name and come from your director, and neither asks the family for anything.
- Birthdaya few lines that remember them by name.
- Anniversaryone year on, a note from the director who served them.
Reviews
A review, asked for gently
Some families would like a public way to say thanks. After the service, a short text carries the home's Google review link, ready to write in. When a review comes in, our team writes the reply and posts it on your profile.
- Sentafter the service, with your direct Google link.
- Replieswritten and posted by our team.
Also included
- Messages written with you before launch
- Texted from the home's office line
- Families added when cases close
- Pause any family
- Past families added at setup
- Every message carries your director's name
Where aftercare fits the plan
Aftercare reads from the case file your staff already keep, and when a family answers, the reply sits with all your other texts. The rest of what you get works the same way, on one monthly plan our team sets up.
Aftercare messages Check-ins after the service, at the holidays, birthday and anniversary.
This pageOther parts of your plan
- Calls and results Each ad and listing gets its own tracking number, so you see where calls come from.
- Obituary pages A memorial page for each person, with a tribute wall for guests.
- Local search and Maps The home's Google Business Profile kept current, so it shows up when its own town searches.
- Your website Built and kept updated by our team, with obituaries, service times and your price list.
- Marketing Our team builds and runs the home's Google and Facebook ads. The home's ad spend goes to Google and Facebook, not into the plan's price.
- Arrangements online Packages and prices online, contracts signed on a phone, deposits paid by card.
- Review requests We text each family a Google review link, then reply to every review.
Walk through a year of aftercare
Bring the list of families you served this year. We walk through the schedule, the wording and the sign-off, and you leave with a monthly price. Month to month, no setup fee.
What funeral directors say
Walter D.Family-owned home 3 → 1vendors to callWe canceled three vendors. The website, obituaries and reviews now sit with one team that picks up the phone.
Carmen P.Cremation provider 1 minuteto the first replyFamilies used to reach voicemail at 2 a.m. These days a text reaches them within the minute, and I read the details over coffee.
Terrence M.Third-generation home 11pre-planning meetings, month oneOur pre-planning list sat untouched for years. The follow-up texts booked eleven meetings in month one.
Gwen H.Two-location home 0paper contractsArrangements used to mean a stack of paper. Families now sign the contract and put down the deposit on their phones.
Anil R.Home and crematory 31 → 104Google reviewsEach family hears from us about a review after the service ends. Our Google reviews went from 31 to just over a hundred in twelve months.
Marisol K.Rural funeral home 2 weeksto a new websiteOur old site went up in 2014. A fortnight after we spoke, a new one was live, with every obituary carried over.
Aftercare questions answered
Your questions, answered plainly
Try holidays, replies or wording in the search box above.
6 questions
Won't a text feel cold to a grieving family?
Not when it comes from a director they sat with. Each text is short, personal, and signed with that director's name.
Can we rewrite the messages?
Yes. Our team writes the year of messages with you before launch, in your home's voice. Later you can change any wording, add a date such as a religious holiday, or drop one.
Who answers when families write back?
The reply comes into your home's inbox in MemorialBooked, next to the case. The director gets a text alert and answers from their own phone, using the home's number.
Can a family opt out?
Replying STOP ends the texts at once, and every email carries an unsubscribe link. It happens without a call to the office.
Can we add families we served before?
Yes. Send us last year's list at setup, and we add each family where they are in their year.
Does every family we serve have to be added?
No. Families join when their case closes, and your staff can leave any family off, or pause one, from the case.
Common searches
Ask Elise directly
Elise Navarro sets up aftercare for each new home and answers questions by email at sales@memorialbooked.com.
Elise NavarroAccount manager
Request a call