The MemorialBooked blog
Marketing ideas for independent funeral homes
Funeral home marketing ideas for owners who still direct services. Each post picks one thing families see online before the first call, and says what to change.
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Every idea on this page is work our team does for homes on the plan.
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One monthly plan covers your website, your ads, your reviews and the software behind arrangements and aftercare. Our people set it up and keep it running. The call that sets your price is free and takes 30 minutes. Two weeks later, the site is live.
What funeral directors say
Walter D.Family-owned home 3 → 1vendors to callWe canceled three vendors. The website, obituaries and reviews now sit with one team that picks up the phone.
Carmen P.Cremation provider 1 minuteto the first replyFamilies used to reach voicemail at 2 a.m. These days a text reaches them within the minute, and I read the details over coffee.
Terrence M.Third-generation home 11pre-planning meetings, month oneOur pre-planning list sat untouched for years. The follow-up texts booked eleven meetings in month one.
Gwen H.Two-location home 0paper contractsArrangements used to mean a stack of paper. Families now sign the contract and put down the deposit on their phones.
Anil R.Home and crematory 31 → 104Google reviewsEach family hears from us about a review after the service ends. Our Google reviews went from 31 to just over a hundred in twelve months.
Marisol K.Rural funeral home 2 weeksto a new websiteOur old site went up in 2014. A fortnight after we spoke, a new one was live, with every obituary carried over.
Questions owners ask
Common questions about funeral marketing
Short answers to what owners ask us. Search a word, like reviews or Facebook, to find an answer.
5 questions
What should a funeral home post on social media?
A funeral home should post each obituary as a link to its memorial page, plus service times, community events and seasonal notes. Obituaries get shared most, and every share sends friends to your site.
How often should a funeral home post on Facebook?
Post every obituary the day it goes up, and a few other posts each week. Recent posts tell a family looking at your page that someone is there. On our plan, our team writes and schedules those posts.
What are good funeral home advertising ideas?
Search ads for your town that show when families look for a funeral home or cremation nearby, and Facebook ads that invite pre-planning conversations.
What should a funeral home website have?
A funeral home website needs obituaries that load fast on a phone, service times, packages with prices, a pre-planning form, and a way to call you from any page. Families check it before they call.
Will your team run this marketing for us?
Yes. Our team builds and runs your website, ads, social posts and review replies on one monthly plan. Your price comes from one free call, about 30 minutes long.
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Elise Navarro answers owners' questions about the plan, the setup and the marketing. Book a call or email sales@memorialbooked.com.
Elise NavarroAccount manager
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