Ads and follow-up, run by us
Offer pre-planning
to neighbors over 55Offer pre-planning
MemorialBooked does preneed marketing for independent funeral homes. Our team runs Facebook and Google ads to people over 55 in your area, and timed texts and emails follow each inquiry until a pre-planning meeting is booked.
- Every inquiry texted within minutes
- Followed up for months
Live in two weekswith the first ads running
- Ads for people planning ahead
- Each family's details saved
- Your area only
- Meetings on your calendar
Pre-planning meetings, booked by our team
We write and run the ads, build the page they land on, and write the texts that follow. You see every inquiry by name.
Facebook and Google ads
Tamsin writes each ad and shows it to people over 55, and grown children planning for a parent, near your home.
Landing page
The ad opens a short page on your site, where people ask for a free planning guide or a meeting.
Texts that follow
A first text goes out within minutes, then gentle check-ins over the months a family takes to decide.
Monthly numbers
Each month you see what the ads cost, how many families asked, and how many meetings were booked.
Facebook and Google bill you directly for every ad dollar
It sits outside our plan. You set the budget and can change it monthly.
Who does the work
Three people work on your account: one runs the ads, one writes the follow-up, and one is the person you email.
Tamsin Halvorsen
Ads specialist
Jonah Whitcombe
Follow-up writer
Elise Navarro
Account manager
Beyond the ads
Ads are the first step
Pre-need marketing works with your website, your reviews and your texts. Here is what each part does.
People searching Google
Someone searches “funeral pre-planning near me” and finds your home.
Some families never click an ad. They search when the question is already on their mind. We keep your pre-planning page and the home's Google Business Profile fresh, so the search ends on your form instead of another home's.
- Search-ready page. Your pre-planning page answers what people type: what planning involves, how long a meeting takes, what to bring.
- Map listing. The home's Google Business Profile links to your pre-planning page, with hours and photos we keep current.
- Local phrases. We aim at the words families near you use, town names included.
Planning guide
Many people ask for a guide long before they ask to meet.
Someone in their late sixties may not want a meeting yet, but will read a guide and your prices. Our ads offer a free planning guide, sent the minute they ask, and the follow-up starts from there.
- A guide worth keeping. Jonah writes it for your home: the choices to make, the wishes to write down, what a meeting covers.
- Prices in plain view. Your packages and price list sit beside it, so nobody has to phone just to ask what cremation costs.
- Planning evenings. Hold a seminar, and the ads invite people nearby; every guest gets a reminder text.
- Then the meeting. Each guide request joins your pre-planning list, and the texts that follow offer a time to sit down.
Website
A pre-planning page that asks for a conversation
Pre-need is licensed, so nobody signs or pays online. Your pre-planning page explains what a meeting covers then asks who they are, how to reach them, and when. Short forms get filled in. Long ones get closed halfway. We build it with the site.
- Name, phone, best time. That's the whole form, done in a minute.
- What happens at the meeting. A plain list of what you cover, so nobody walks in guessing.
- No online payment. The form never asks for money or a card. That conversation happens in person.
- Phone friendly. Facebook ads get opened on phones; the form fits one.
Steady follow-up
Most families wait months before booking a meeting.
“I've called families in July who might not set an appointment until December,” says Jesy Guerrero of Precoa, a pre-need vendor. So the texts keep going for months, from your home's number, until the family books or says stop.
- Minutes, not weeks. The first text goes out right after the form, while the family still has the page open.
- Written by our team. Jonah drafts every message, and each one carries your home's name.
- Replies land with you. A family's answer goes to your inbox, not ours.
- Stops when asked. Booking a meeting ends the texts, and so does a reply asking to stop.
Reviews
Families planning ahead check your stars before the form.
Someone choosing where to pre-plan has time to compare homes, and they read what past families wrote. A steady run of recent Google reviews, each one answered, makes your form the one they fill in.
- A gentle request after every service. Days afterward, one text arrives with the review link.
- Every review gets answered. Our team writes each reply, kind ones and hard ones.
- Stars shown on your pre-planning page. Recent reviews sit beside the form.
- On the map too. The same stars show beside your home in nearby searches.
Booking
Families book the meeting themselves, and reminders follow.
When a family is ready, they tap a booking link and choose a time. The meeting lands on your director's calendar along with what they wrote on the form, so the conversation picks up where they left off.
- Open hours only. The family chooses from the times you set, at their house or at yours.
- Two reminder texts. The evening before and two hours ahead.
- Rescheduling. If the day stops working, the family moves it with that same link.
- Director alerts. Your director gets a text the moment a meeting is booked.
- Calendar sync. Each booking copies across to Google Calendar.
- Source shown. Each meeting shows which ad or page brought the family.
How families book
Every inquiry gets the same five steps
Nobody on your staff has to remember who asked when. Our team sets the timing, the texts go out, and your director takes the meeting.
Week one
Ad
Tamsin writes a few calm ads about planning ahead and shows them to retirees and couples who live near your home, mostly on Facebook.
You approve every ad
Same visit
Short form
Someone taps the ad and lands on your pre-planning page, where they can ask for the free guide or a meeting. Three short fields: name, number, best hour to call. Nothing is paid or signed online.
Saved to your list
Minutes later
Text
A first text from your home's number thanks them, brings the guide if they asked, and offers times to meet. Your director hears at the same moment.
Sent while they're reading
Following months
Check-ins
Most families aren't ready that week. Every few weeks Jonah's check-ins arrive: what a meeting covers, what to bring, how other families felt afterward. Each one carries a booking link.
Until booked or stopped
When ready
Meeting
On the day they choose, your director sits down with them, at the home or at their kitchen table, already knowing what they asked.
Reminder the day before
They search. Your ads answer.
What people type
pre plan funeral near me
Planning ahead
People who want their wishes written down.
prepaid funeral plan cost
Cost questions
A question your director answers in person.
cremation plans near me
Cremation
Many families pre-plan a simple cremation first.
estate planning funeral
Estates
Often done with the will.
funeral wishes form
Written wishes
So their children won't have to guess.
veteran burial benefits planning
Veteran benefits
What the VA covers, explained.
medicaid funeral trust
For a parent
Often part of Medicaid planning.
couples funeral pre planning
Couples together
Two plans at one meeting.
preneed consultation near me
Ready to talk
Wants a meeting this month.
Month to month · No setup fee · Live in two weeks
See demand in your area
Give us 30 minutes, free. We'll show what people near your home search for, what ads would cost to run there, and the plan's price. Month to month, no setup fee.
What funeral directors say
Walter D.Family-owned home 3 → 1vendors to callWe canceled three vendors. The website, obituaries and reviews now sit with one team that picks up the phone.
Carmen P.Cremation provider 1 minuteto the first replyFamilies used to reach voicemail at 2 a.m. These days a text reaches them within the minute, and I read the details over coffee.
Terrence M.Third-generation home 11pre-planning meetings, month oneOur pre-planning list sat untouched for years. The follow-up texts booked eleven meetings in month one.
Gwen H.Two-location home 0paper contractsArrangements used to mean a stack of paper. Families now sign the contract and put down the deposit on their phones.
Anil R.Home and crematory 31 → 104Google reviewsEach family hears from us about a review after the service ends. Our Google reviews went from 31 to just over a hundred in twelve months.
Marisol K.Rural funeral home 2 weeksto a new websiteOur old site went up in 2014. A fortnight after we spoke, a new one was live, with every obituary carried over.
Questions about pre-need
Pre-need questions, answered plainly
Type a word like cost or Facebook to narrow the list.
10 questions
How do I get more preneed leads for my funeral home?
Run three things at once: ads shown to people planning ahead near your home, a pre-planning page that offers a free guide or a meeting, and texts that continue until a meeting is booked. Our team handles all three.
What does pre-need marketing cost?
Your price comes from your locations and the work we take on, and you hear it in one free 30-minute conversation. The Pricing page lists what the plan covers. Ad spend is separate, paid straight to Facebook and Google at the budget you pick. Month to month, no setup fee.
Facebook or Google ads: which one works better for pre-need at a funeral home?
Mostly Facebook. It reaches people in their sixties and seventies near your home before they think to search. Google catches the ones already typing pre-plan funeral near me, so we usually run both.
Is this the same as buying a lead list?
No. A bought list is names who never asked to hear from you. Our ads bring families who filled in your form and asked for a conversation, so they expect your text.
We have no email list. Is that a problem?
You don't need one. The ads build your list from scratch: each inquiry arrives with a name and phone number. If you kept names of people who asked about pre-planning before, we can send them a gentle email.
Who follows up with the leads, and for how long?
Our team writes the texts and emails, and they go out from your home's number and email. They carry on for months and stop once the family books or says no. Your director takes the meeting.
Can families buy plans online?
No. Pre-need is licensed, so the page requests a conversation and never takes payment.
When do pre-planning inquiries start?
Tamsin starts your first ads fourteen days after you sign on. Inquiries usually begin in the first weeks; meetings take longer, since many families think it over for a few months first.
How is this different from the pre-planning software?
The software is the form, the list and the texts, and it has its own Pre-planning page. Pre-need marketing is our team using it for you: writing and running the ads, writing the follow-up, and reporting what it booked.
Will the ads feel pushy to people in our town?
No. They talk about writing wishes down and sparing children hard choices, never about deals or deadlines. They're shown by age and distance from your home, never because of a death in the family, and you approve every ad first.
Common searches
Ask Elise directly
Elise, who looks after your account, can show you what pre-need ads would say in your town. Email sales@memorialbooked.com.
Elise NavarroAccount manager
Request a call