Marketing run by our team
Easy to find
the night they searchEasy to find at night
MemorialBooked is a funeral home marketing agency for independent homes. We run your Google Ads, Facebook ads and social posts, so a family searching cremation near me at midnight finds your home first.
- Our team writes every ad, post and report
- No contract to sign
Live in two weeksads, posts and call tracking
- Google Ads written and managed
- Facebook ads for your area
- Social posts written
- Running within two weeks
Our team handles ads and posts
Nobody on your staff has time to learn Google Ads or post on Facebook between services. Our team sets it all up, runs it and reports back.
Campaigns for your town
We build Google and Facebook campaigns around your town, your services and the packages families ask about most.
Ads written
Every ad is written in a calm, plain voice that names your home, your services or your prices, never anyone's loss.
Pages that answer
A cremation search lands on your cremation package page with the price, not your home page, so the family reads the answer.
Calls counted
Every ad dials through its own tracking number, so you can tell which one rang the phone. Your report totals them each month.
Your ad budget is yours, spent on the home's own accounts
Our fee pays for our team. Each click lands on the home's own card.
Your marketing team
Three people look after your account. Elise is your contact; the other two build the ads and write the posts that go out under your name.
Elise Navarro
Account manager
Tobias Thornbury
Ads specialist
Imani Okonkwo
Social writer
Every channel
Where families search, your home shows up
Six jobs our team does every month, and what each one changes at your home.
Google search ads
A family types cremation near me, and your ad sits on top
Most families start on Google, often late at night and often for a parent in another town. We run search ads on the phrases families type in your area, so your name, your number and your prices sit above the map.
- Search ads on cremation searches, burial searches and your town's name, shown only within driving distance of the home
- Call buttons on each ad, so a family on a phone reaches the home without opening the site
- Map and page work from our SEO team, done alongside the ads
Your home's name in local Facebook feeds, week after week
Facebook is where your town shares obituaries and checks on neighbors. We run ads to people in your area about your services and packages, and every obituary your staff approve is shared to your home's page. Your name is familiar long before anyone needs you.
- Ads for your area, set by town and distance from the home, never aimed at people because of a recent loss
- Obituaries shared to your page as soon as your staff approve them
- Photo posts of your chapel, staff and community events
- Ad copy you approve before anything runs, written in the calm, plain voice families expect from you
Pages
Every ad leads to a page that answers it
An ad that opens your home page makes a price shopper dig. We send each ad to the page that matches the search: the cremation ad to your cremation package and price, the burial ad to burial, with your number at the top.
- Package pages with prices for cremation and burial
- Your general price list online, one tap from every ad page, for families comparing homes before they call
- Forms that reach you: a contact or pre-planning form sends you a text as soon as it comes in
- Our team builds them into the site we host and look after
Social posts
Your Facebook and Instagram stay current without staff posting
Most homes post when someone remembers, then go quiet for months. Our team writes and schedules the posts: obituary shares, community events, holiday hours and seasonal notes. You see each month's posts before they go out and can change any of them.
- Written for you, about your home, your staff, your chapel and the events your town holds
- A month planned ahead, shared with you for a yes first
- Holiday and seasonal posts, such as Memorial Day and Veterans Day
- Pre-planning event posts that invite your town to a planning evening at the home
Reviews
Your star rating shows beside every ad and map listing
Families compare stars before they compare prices. Once a service is over, a text invites the family to review the home on Google, and our team writes the replies, so the rating beside your ads and listing keeps climbing.
- After every service, one text puts your Google reviews in front of the family
- Replies written by us, in your home's voice, to every review that comes in
- Your rating beside the map listing, the first thing families see
- Hard reviews reach you first, so you decide on the reply before we post it
Follow-up
Every call from an ad gets a reply
Nobody picks up a 2 a.m. call from an ad, and the click you paid for is wasted. So when nobody can answer, the home's number texts the family back at once, and your on-call director sees the thread. Forms from ads get a text reply too.
- Missed-call text back from your number, letting the family know a call back is coming
- Two-way texting from the office line, on staff phones
- Alerts to your on-call director when a form or call arrives from an ad
- Call tracking on every ad, showing which one the family dialed from
- Night assistant answers after hours and takes the details
- One thread per family, kept with their record for whoever follows up
The first month
How your first ads go live
Your part is one call and a few approvals. Our team sets up the accounts, writes the ads and has them running within two weeks.
Step one
Listen
We start with your town, your services, your prices and which calls you want more of: cremation, burial or pre-planning.
The first call
Step two
Accounts built
We open the home's own Google Ads and Facebook ad accounts, attach your card to cover clicks, and assign every ad a separate tracking number.
The first week
Step three
Approve
You read every ad and the opening batch of social posts. If a line doesn't sound like your home, we rewrite it before it runs.
Before anything goes live
Step four
Live
Ads start showing to people searching near the home, posts begin going out, and ad calls ring through to your line. Any call the staff miss gets a text reply from the home's number.
Within two weeks
Step five
Report
A plain-English report shows the calls, forms and pre-planning inquiries each ad brought in, and what we're changing next month.
Every month after
Searches your ads will answer
Common local searches
direct cremation cost near me
Cremation package
Lands on your cremation price and package.
funeral homes Springfield reviews
Map listing
Your home on the map, with your rating.
burial cost with vault
Burial
Your burial packages, with what each one includes.
funeral home prices
Prices
Your general price list, online.
memorial service ideas
Memorial services
Your service options after a cremation.
veteran funeral with honors
Veteran services
Honors and flag details explained.
pre-planning a funeral online
Planning ahead
Your pre-planning form.
24-hour funeral home nearby
Night calls
Answered, with details taken.
urns for ashes nearby
Urns and keepsakes
Your showroom, with prices.
We'll pull up your town's real searches during the call.
See where families find you
Bring your questions, and we'll review your Google listing, whatever ads run today and the searches people make in your town, then quote a monthly price. Thirty minutes, free of charge. Month to month, no setup fee.
What funeral directors say
Walter D.Family-owned home 3 → 1vendors to callWe canceled three vendors. The website, obituaries and reviews now sit with one team that picks up the phone.
Carmen P.Cremation provider 1 minuteto the first replyFamilies used to reach voicemail at 2 a.m. These days a text reaches them within the minute, and I read the details over coffee.
Terrence M.Third-generation home 11pre-planning meetings, month oneOur pre-planning list sat untouched for years. The follow-up texts booked eleven meetings in month one.
Gwen H.Two-location home 0paper contractsArrangements used to mean a stack of paper. Families now sign the contract and put down the deposit on their phones.
Anil R.Home and crematory 31 → 104Google reviewsEach family hears from us about a review after the service ends. Our Google reviews went from 31 to just over a hundred in twelve months.
Marisol K.Rural funeral home 2 weeksto a new websiteOur old site went up in 2014. A fortnight after we spoke, a new one was live, with every obituary carried over.
Marketing questions
Ads, posts and spend
Looking for one answer? Search ad spend, Facebook or contract.
10 questions
Should a funeral home use Google ads or Facebook ads?
Google search ads bring in the most at-need calls, since the family is already searching: cremation in their town, or a home by name. Facebook keeps your name familiar around town and helps with pre-planning. Most homes we run get both, with more of the budget on Google.
How much does it cost?
The price for our work is set on a free call that takes 30 minutes, based on your town, your locations and what you want us to run. Ad spend is separate: the home pays it straight to Google and Facebook, and you set the budget. Month to month, no contract, no setup fee.
Is ad spend extra, and who does that money go to?
Yes, the ad spend is separate. You pay it straight to Google and Facebook from your own card, and none of it passes through us.
Can you post on our Facebook page for us?
Yes. Our team writes and schedules your Facebook and Instagram posts: obituary shares, events, holiday hours and seasonal notes. You see a month of posts ahead and approve them.
When we cancel, who holds the campaign history?
Your home does. Both the Google Ads and Facebook ad accounts are opened in the funeral home's own name with your card attached, and our team manages them. The accounts and every past campaign stay with you.
How are calls from the ads counted?
Each ad carries its own tracking number, so every call gets credited to the ad behind it. Your monthly report lists the calls, forms and pre-planning inquiries by ad, in plain English.
Is there a contract?
No. It's month to month, and there's no setup fee to start.
Can a funeral home advertise without seeming insensitive?
Yes. Our ads talk about your home, your services and your prices, never a family's loss. We don't aim ads at people because of a recent death, and we don't follow obituary readers around the internet with ads.
Do you run pre-need ads as well?
Yes, as their own service. Pre-need ads and the follow-up that books planning meetings are on our Pre-need marketing page, in the Solutions menu. This page covers the at-need side: Google, Facebook and social posts.
Is there setup work for my staff?
No. Our team builds the accounts, writes the ads and posts and sets up call tracking. Two weeks after your first call, the ads are live. Your part is that call and approving the ads.
Owners ask
Talk to Elise
Elise Navarro looks after each home's marketing account and can tell you what ads would look like in your town.
Elise NavarroAccount manager
Request a call