Skip to content
MemorialBooked
Log inRequest a call
Log inRequest a call

Example case studies

What changes once our team steps in

A funeral home marketing case study for each kind of home we serve. Each one is an example: the problem a home like yours lives with, and what changes once our team runs the plan.

  • The owners of a long-standing family funeral home stand together on its front porch.Example
    A reminder text from your funeral home about tomorrow's 10:15 AM meeting, with a button to book the next one

    Pre-planning meeting bookedAfter gentle texts in the director's name

    A made-up example home

    Family-owned home

    Larkfield Funeral Home

    Known in town, hard to find online.

    Our team rebuilt the site and moved every old obituary. Families now get a review text after each service, pre-planning forms get a reply that night, and the night assistant takes late calls.

    Nights
    Voicemail until morningAnswered
    Obituaries
    RetypedShared to Facebook
    Review asks
    Felt awkwardRoutine
    Read the example
  • A funeral director welcomes a mother and daughter into the visitation room before a serviceExample

    New Google reviewPosted the week after

    Rural home

    Pine Hollow Chapel

    A thin Google profile, few reviews.

    Profile
    Old hours listedCurrent
    Review requests
    Never askedAfter every service
    Review replies
    Mostly left unansweredWritten
  • A small-town funeral director greets an older man at the front doorExample

    Night call answeredDetails texted to the owner

    Solo director

    Ellery Funeral Service

    One director, one phone, every night call.

    Night calls
    Rang outAnswered right away
    Missed calls
    No replyTexted
    Call details
    Scribbled notesOn file
  • A funeral home staff member arranges white flowers beside a framed photograph before a visitationExample

    Package booked onlineSigned and paid by phone

    Direct cremation provider

    Calder Cremation Care

    Price shoppers hung up before hearing the packages.

    Price list online
    MissingPosted
    Cremation ads
    To homepagePackages
    Card payments
    In personOnline
  • The quiet family lounge of a larger funeral home, ready for visitorsExample

    Family repliedAsked about planning ahead

    Third-generation home

    Rowan Street Funeral Home

    Past families heard nothing after the service.

    Aftercare contact
    NoneA year
    Anniversaries
    Went unmarkedText sent
    Replies from families
    Not possibleAnswered
  • A newly redone arrangement room with a round wooden table and upholstered chairs by tall windowsExample

    Obituaries moved overEvery old link still opens

    New owner

    Hartwell Chapel

    Bought the home, inherited the website.

    Website
    Locked outRebuilt
    Old obituaries
    Stuck elsewhereMoved over
    Time to launch
    Two weeks
  • A funeral home owner looks over her month on a laptop in her officeExample

    Checklist done for FridayBoth chapels can see

    Two locations

    Corwin Memorial

    Two chapels, two whiteboards, one confusing weekend.

    Schedule
    Two whiteboardsOne calendar
    Paperwork
    Retyped nightlyFilled once
    Who's on call
    Phone aroundOn the calendar

  • What would this look like at yours?

    Thirty free minutes with our team. You'll hear what we'd fix first across your site, reviews and night calls.

    • A read of your website
    • We check your Google reviews
    • You leave with a price
    Request a call

    Month to month · No setup fee · Live in two weeks

Picture it at your own home

During a free call, we open your website and Google reviews together and ask how night calls get answered now. You'll hang up knowing the first change and the monthly price. Month to month, no setup fee, live in two weeks.

Request a call
A funeral home owner talks with our team on a video call at her desk.
A free 30-minute funeral home audit video call booked on the calendar for Tuesday, October 6

What funeral directors say

  • Walter D., owner of a family-owned funeral home.
    Walter D.Family-owned home
    3 → 1vendors to call

    We canceled three vendors. The website, obituaries and reviews now sit with one team that picks up the phone.

  • Carmen P., who runs a cremation provider.
    Carmen P.Cremation provider
    1 minuteto the first reply

    Families used to reach voicemail at 2 a.m. These days a text reaches them within the minute, and I read the details over coffee.

  • Terrence M., of a third-generation funeral home.
    Terrence M.Third-generation home
    11pre-planning meetings, month one

    Our pre-planning list sat untouched for years. The follow-up texts booked eleven meetings in month one.

  • Gwen H., who runs a two-location funeral home.
    Gwen H.Two-location home
    0paper contracts

    Arrangements used to mean a stack of paper. Families now sign the contract and put down the deposit on their phones.

  • Anil R., of a funeral home with its own crematory.
    Anil R.Home and crematory
    31 → 104Google reviews

    Each family hears from us about a review after the service ends. Our Google reviews went from 31 to just over a hundred in twelve months.

  • Marisol K., of a rural funeral home.
    Marisol K.Rural funeral home
    2 weeksto a new website

    Our old site went up in 2014. A fortnight after we spoke, a new one was live, with every obituary carried over.

About these examples

Questions about these examples

The questions these examples tend to raise. Try a word like price, staff or launch to narrow it.

5 questions

Are these real funeral homes?

No. Each story here is an example we wrote to show what the plan does for a home like yours. The names are invented, and every step in them is work we do today.

What does a funeral home marketing plan include?

A MemorialBooked plan includes the website, Google and Facebook ads, local search work, review requests and replies, social posts and pre-need follow-up, plus the software behind arrangements, cases and aftercare.

How soon would we see a change?

Expect your new site to be live inside two weeks. Review requests and the night assistant start with it.

Who does the work, our staff or your team?

MemorialBooked's team does it, from setup onward. Our people design the site, bring over your past obituaries, build the forms and texts, run the ads and write review replies. Your staff sign off on the site before launch and return the calls the software flags.

What would our funeral home pay for this?

The cost depends on your locations and what we run, and you hear it on a free call of about 30 minutes. Month to month, no setup fee. Your ad budget goes from your card to Google and Facebook, not through us.

Popular searches

Talk to Elise

Elise Navarro can walk you through any example and what it would look like at your home.

Elise NavarroAccount manager

Request a call

Fewer vendors to chase. One team that answers.

Request a call