Example case study
A good name,
now found onlineA good name, found online
These funeral home marketing results belong to an example. Larkfield Funeral Home is invented: a family-owned home in a small town, with a good name, an old site and a phone that rang out at night. Each change below is one our team makes for homes on the plan.
- Website rebuilt
- Reviews requested
- Night calls answered
Two weeksTo launch the new site, measured from day one
Before MemorialBooked
What a normal week looked like beforeWhat the old week looked like at Larkfield
Larkfield had a good name and loyal families. What it lacked was time: every task below landed on the owner or the director on call.
LarkfieldFamily-owned, in a small townExample
What changed
What families noticed once the plan began
Each card is one change our team made at Larkfield, and what a family saw before and after it.
Website
Obituaries that open on phones
We rebuilt the site, moved every past obituary across, and put the packages and price list online. New obituaries share to Facebook when they go up.
- Past obituaries moved over to the new site
- Packages and price list posted online
- A tribute wall on every obituary
- New obituaries shared to the Facebook page
Before: a slow, dated siteAfter: fast obituaries and prices online
Arrangements
Families sign from their phones
Packages, urns and caskets now show with photos and prices. A family in another state signed the agreement on a phone and put the deposit on a card.
- Packages shown with photos and prices
- Agreements signed on a phone or tablet
- Deposits paid by card online
- Forms filled from the case
Before: out-of-town family drove in to signAfter: signed and paid from home
Texting
Every call and form gets a reply
The night assistant answers late calls and texts the director on call. After each service, the family gets a text inviting a Google review, and pre-planning forms get a reply that evening.
- Night calls answered and the on-call director alerted
- Anyone reaching voicemail is texted from the home
- Review texts after every service
- Pre-planning follow-ups until a meeting is booked
Before: calls rang outAfter: answered, details texted to the director
The first months
How the first months went at Larkfield
No new staff and no training week. Our people built the site and carried the obituaries over; the owner approved pages, answered a few questions and kept directing services.
Week one
The call, then the build
On the first call, the owner walked us through the home. Our team started the new site and began moving every past obituary over.
The second week
Larkfield's new site launches
The owner approved each page, and the site went live with the price list, the pre-planning form and the night assistant answering after hours.
Month two
Ads and reviews start to show
Search ads ran for the town, review texts went out after services, and our replies were posted.
Month three and on
Gentle follow-up, month after month
Pre-planning inquiries got gentle texts until they booked, past families heard from the director on the days that mattered, and a monthly report arrived.
Map out your first months
Tell us how night calls, reviews and pre-planning inquiries go at your home today. We'll sketch your first months and give you the monthly price before the call ends. Month to month, no setup fee.
What funeral directors say
Walter D.Family-owned home 3 → 1vendors to callWe canceled three vendors. The website, obituaries and reviews now sit with one team that picks up the phone.
Carmen P.Cremation provider 1 minuteto the first replyFamilies used to reach voicemail at 2 a.m. These days a text reaches them within the minute, and I read the details over coffee.
Terrence M.Third-generation home 11pre-planning meetings, month oneOur pre-planning list sat untouched for years. The follow-up texts booked eleven meetings in month one.
Gwen H.Two-location home 0paper contractsArrangements used to mean a stack of paper. Families now sign the contract and put down the deposit on their phones.
Anil R.Home and crematory 31 → 104Google reviewsEach family hears from us about a review after the service ends. Our Google reviews went from 31 to just over a hundred in twelve months.
Marisol K.Rural funeral home 2 weeksto a new websiteOur old site went up in 2014. A fortnight after we spoke, a new one was live, with every obituary carried over.
About this example
Questions about the Larkfield example
Straight answers on the example and the plan. Search a word like obituaries or night to jump to it.
5 questions
Is Larkfield Funeral Home a real business?
No. Larkfield is an example we made up to show the plan's first months; the steps are the real ones.
What results should we expect?
Results start with the basics: night calls answered, a review invitation after each service, every pre-planning form replied to, and a site that opens fast on a phone. Each one catches a family that used to slip away.
Would our past obituaries move to the new site?
Yes. Our team moves every past obituary from your current provider to the new site as part of setup, and there's no setup fee. You check them before the site goes live.
Does the night assistant handle the arrangements too?
No. The night assistant picks up after hours, speaking for your home. It notes who died, where, and a callback number, then texts your on-call director. Arrangements and prices stay with your staff.
How long did Larkfield take to launch?
Two weeks, the same as every home on the plan. The owner approved the pages in week two, and the site and the night assistant went live together.
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